These emails have a specific purpose, and so their subject lines should be specific as well. Most of these subject line examples involve updates or notifications connected with a user’s social media activity, order status, etc. It’s worth noting that this succinct approach is most applicable with notification emails, in which a user already has a connection with the content you’re delivering. Some might bristle up at the accusation that humor and creativity should take a back seat when creating good subject lines for emails, especially since many marketing experts say otherwise. MailChimp conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures. There’s a lot to be said for minimalism – users need you to be clear and concise in your subject lines, as time is always an asset. Because more opens means more online sales. We’ll be covering 9 different types of effective email subject lines and sprinkling examples throughout. There are a few different schools of thought when it comes to creating slam dunk subject lines. After all, a great newsletter is worthless if it never sees the light of day. In many ways, your email subject line is more important than your email body. Your subject line is your first (and maybe your last) impression on users.
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